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Likes Don’t Sell Anymore: Why Brands Need Filmmakers, Not Just Influencers

Why Brands Need Filmmakers, Not Just Influencers We remember the exact moment we realized brands need filmmakers, not just influencers because influencer marketing was losing its magic. We were sitting in a strategy meeting with a major beverage brand, reviewing their quarterly results. They had spent six figures on influencer partnerships that generated millions of […]
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