Brand video content strategy Archives

The Difference Between Videography and Cinematography: A Clear Guide

In the world of moving images, two terms often get used interchangeably: Videography and Cinematography. While both involve capturing footage that tells a story or documents a moment, they represent fundamentally different approaches, mindsets, and production scales. At RealityBox, we live and breathe cinematic storytelling, creating visually immersive films for destinations, hotels, brands, and experiences. Understanding this distinction helps explain why our […]

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Likes Don’t Sell Anymore: Why Brands Need Filmmakers, Not Just Influencers

Why Brands Need Filmmakers, Not Just Influencers We remember the exact moment we realized brands need filmmakers, not just influencers because influencer marketing was losing its magic. We were sitting in a strategy meeting with a major beverage brand, reviewing their quarterly results. They had spent six figures on influencer partnerships that generated millions of […]

Refer & Earn

Refer & Earn