Deewar- E -Mohabbat
Client
WanderOn
Format
Branded Music Video
Duration
3:46 Min
Year
2023
Location
Manali, Himachal Pradesh, India
The Summary:
A story driven travel film capturing WanderOn’s carefree spirit and the joy of choosing the road over routine.
Beparwah – The Freedom Anthem
“Beparwah – The Freedom Anthem” is a soulful music video created for WanderOn, capturing the universal desire to break free from the daily grind. The story follows three individuals stuck in the monotony of their modern lives — until a spontaneous trip becomes the spark that reignites their spirit.
Through the energy of travel, the warmth of newfound friendships, and the rhythm of the road, they rediscover what it means to feel truly alive.
This anthem celebrates the joy of letting go, of being ‘beparwah’ — carefree — as you chase sunsets, stories, and freedom.
🎵 Watch it while you pack your bags, or while you dream of the road ahead.
Director
Shashwat Dwivedi
Singer, Composer & Lyricist
Danish Ahmed
Music Producer
Nicks Kukreja
DOP
Kartik Parmar
Edited by
Aditya Mishra & Faisal Alam
The Idea:
A music driven travel story that celebrates connection and positions WanderOn as a community built on shared journeys.
A journey that turns strangers into a community.
At the planning stage, the idea was to approach the film as a music driven story rather than a typical travel video. The concept revolved around three friends starting their journeys toward the mountains individually, each seeking a break from routine. As the story unfolds, a simple WanderOn invitation card becomes the connective thread that brings their paths together. The narrative was designed to culminate in them meeting a larger group, reinforcing the belief that travel is not about going alone, but about finding community and connecting with like minded people along the journey.
The Challenge:
A need to move beyond destination driven visuals and express belonging, emotion, and brand purpose through music.
Standing out without selling.
The challenge was to move beyond conventional travel storytelling and create a film that did not just showcase locations, but expressed what WanderOn truly stands for. In a space crowded with visually similar travel videos, the task was to communicate the idea of community and belonging through a music driven narrative, while still making the brand feel organic and aspirational rather than promotional.
The Impact:
Building a cinematic content system that delivers scale, longevity, and measurable value.
More content. Less cost. Longer life.
The film resulted in one of the most versatile and long lasting content libraries for WanderOn. By designing the music video with a blend of raw moments and directed performances, the content was created to live far beyond a single release. The brand gained a cinematic asset bank that continues to power its website, social platforms, and campaigns, extending the life and value of the shoot.
The project also introduced a fresh storytelling format within the travel space, using a music led narrative to communicate community rather than destinations. This approach allowed WanderOn to experiment with a new content style that resonated strongly while increasing content volume and significantly reducing creation timelines.
By replacing a large, traditional production model with a lean and agile team, the project delivered high production value with lower costs and faster execution. The result was a scalable content system that drove stronger returns compared to previous production approaches.
